A Little About Me

Hi, I am Irina Becker, a Milwaukee based UX strategist, researcher, and designer, who enjoys helping brands make an impact and grow by better understanding their customers and improving customer experiences.

I am currently working at GE Healthcare as a Senior UX Researcher. I work with users to better understand their needs and shape UX strategy for products and applications. Before I was leading UX and digital design at Batteries Plus Bulbs.

I worked on a wide range of projects from eCommerce websites and complex applications to the in-store customer experience. One of my recent projects was redoing a Point of Sale system. New POS application improved user experience, fixed usability issues, reduced time spent performing tasks and vastly reduced onboarding time.

Why Work with Me

The most important in my career I consider having empathy for colleagues and customers. Love to create relationships and always encourage team building. I keep very close contact with people I worked with.

I am humble and believe constructive feedback is essential for my growth. Passionate about learning new things and delivering remarkable experiences to customers. I try to make a difference in every project I touch.